We were briefed by IKEA to create a Christmas radio campaign. We tapped into an insight that we've all had when entertaining guests at the festive season: wheeling out the camping chair from the shed, serving champagne in a mug. It's a nightmare, which is exactly how we presented this award winning spot. Because we thought it was quite good, we entered it for an award. Little did we know you normally ask for the agency's permission before doing that. Sadly, we won the award, and one frosty December morning our ECDs were shocked to open their fresh Campaign magazine and discover our ugly mugs staring back at them. Luckily we didn't get fired. But we did get ribbed about it when they were drunk.
