Here are some other brilliant and nice projects I've worked on in the past.
OPPO’s technology in the future will have the power to change lives. This advert imagined those possibilities.
A creative concept produced by Agile Studio.
Coventry Building Society wanted to encourage people to save not just for rainy days like broken boilers and busted BMWs. They wanted you to save for nice things too - sunny days. We came up with the name for this ideological shift and turned that into an ad.
Swyft was a sofa brand delivering furniture in a different way. We created an ad that did the same.
Tres Bien came up with a daring film for a genius start up brand, air up. It's a bottle that lets you drink only water, but taste flavour, using this thing called science. However, the film had no creative concept, no rationale behind it. They tasked me with reverse engineering a brand platform, and my answer was "Nothing added, but you". Speaking to the truth that without you, air up is just a plastic bottle. With you, it's a story. The platform is now rolling out across their whole brand and future advertising.
As lead creative on Sky Bet whilst at Who Wot Why, I was in charge of delivering multiple campaigns in a very short space of time, on very little budget. With access to a green screen and the Sky Sports News talent - we managed it.
How do you add value to what is basically just a lump of coloured plastic? You give it to a child. That was the rationale behind "Just Add Imagination", a brand new brand platform for Chad Valley toys. We launched their new footing in the market with TV adverts directed by the effervescent Mark Denton, that were entertaining for kids, with nods to parents watching too. This was the first ad we ever made too, so needed to survive in some guise.
