They might not know it, but most people living in the UK countryside are stuck on dodgy broadband that runs through 100-year-old telephone wires. We created a villain to embody this old-school internet – only to have the Giganaut shut him down sharpish with hyperfast full fibre.
There are radio ads too, and they're brilliant writing sorcery distilled into 30s snippets of sexiness, I just can't source them right now.
