In homage to the pensioners in Thursday Murder Club we created an entire knitted campaign. We started with four knitted billboards that appeared at Kings Cross, Manchester Piccadilly, Glasgow Central and Birmingham New Street on the day of release. Passers by could get tactile with the poster and also take home a cosy little treat in the shape of a mini TTMC cross-stitch set. Then, we created a media first stunt that saw us take over post boxes across the country. Handmade toppers appeared in towns and villages from Glasgow to London, with the unusual and unexpected ‘ads’ creating quite a buzz online. The toppers even made an appearance on the red carpet at the film’s premiere.
Finally, to round out the campaign and drive engagement through social channels, we hired the nation’s most famous knitter to create a unique jumper for TTMC cast member Tom Ellis, to celebrate the launch of the film. Tom Daley’s post has been seen c800k times, and liked 48k times on his channels alone.
