Pinterest

Pinterest needed an hour long piece of branded content to attract creators (influencers) to their platform, whilst delivering news of their new idea pins (Pinterest's answer to Insta stories) feature. What followed was two very intense months of creative development, thirty shoots in twelve days across four continents (all during a pandemic), then overseeing the inhouse post production process. Wowsers trousers. I'm out of breath just thinking about it.

Our concept was "Make It Here", which served as a red thread throughout the entire show. Basically, what does "making it" mean to you, which could be financial freedom, representing your culture, expressing your creativity freely - you get me. It was the question we asked each creator featured, which we cut together to form our intro film.

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I mean, if you have a spare hour and want to know how to become an influencer on Pinterest, you can even watch it. Or alternatively, you can skip to our interview with Megan Thee Stallion...

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Creator Festival

Pinterest

I mean, if you have a spare hour and want to know how to become an influencer on Pinterest, you can even watch it. Or alternatively, you can skip to our interview with Megan Thee Stallion...

Hype for the show was drummed up with meticulously designed promotional ads on other social media platforms.