Cheltenham is a colourful place during the week of the races. And the main reason is because of those iconic silks streaking across the hallowed turf. We wanted to celebrate the arrival of the Cheltenham festival in a way that wouldn't be forgotten in a hurry. We collaborated with Harry Cobden to take some of the best known silks and turn them into tracksuits to be worn when our riders are off their horses.
These achingly cool tracksuits made their debut at Paris Fashion Week a week before the festival, thanks to an influencer campaign led by Eliza Batten pushing them out to a less expected audience. The tracksuits even made their way onto the PFW runway, modelled by Ruby Walsh. It was the least they deserved.
