The Brits brokered a deal with Youtube to have an activation on the Red Carpet at the 2022 event. A month before the event itself. With Christmas in between. With some mega quick concepting and rendering done by some mega talented people, creative directed by yours truly, we managed to deliver an engaging photbooth set for the good and the great on the Red Carpet. A separate structure was also made for the Chicken Shop queen Amelia Dimoldenberg to conduct interviews in with some mega stars.
Amelia doing what she does best: being hilariously awkward.
And a closer look at our fine set.
The lights were programmed to change to complement the stars' outfits.
Working with EE, we rigged up a camera to capture bursts of photos whilst moving, creating clips that our talent could upload to Youtube Shorts in seconds.
Pinterest needed an hour long piece of branded content to attract creators (influencers) to their platform, whilst delivering news of their new idea pins (Pinterest's answer to Insta stories) feature. What followed was two very intense months of creative development, thirty shoots in twelve days across four continents (all during a pandemic), then overseeing the inhouse post production process. Wowsers trousers. I'm out of breath just thinking about it.
Hype for the show was drummed up with meticulously designed promotional ads on other social media platforms.
Youtube struck a partnership with Wireless for the first post pandemic edition of the festival. With sites in Crystal Palace and Finsbury Park, we were tasked with creating a bespoke experiential site with the Festival's social media partner - Youtube Shorts.
With 3 weekend events across the UK for this year’s Wireless, I creative directed a record store inspired experience at the heart of the festival.
Within three listening booths in the space, we channelled the worlds of different iconic acts, to create interactive backdrops for fans to shoot their fits, moves and squads.
Additionally as a reward for shooting Shorts, fans could access our VIP chill out area, to mingle with artists and influencers doing interviews, getting a drink from the bar or escaping the madness of the festival.
This was accompanied by a targeted OOH campaign encouraging shorts creation.
And multi platform social videos.
Encouraging more Shorts creation than any other activation.
