Youtube struck a partnership with Wireless for the first post pandemic edition of the festival. With sites in Crystal Palace, Finsbury Park
With 3 weekend events across the UK for this year’s Wireless, I creative directed a record store inspired experience at the heart of the festival.
Within three listening booths in the space, we channelled the worlds of different iconic acts, to create interactive backdrops for fans to shoot their fits, moves and squads.
Additionally as a reward for shooting Shorts, fans could access our VIP chill out area, to mingle with artists and influencers doing interviews, getting a drink from the bar or escaping the madness of the festival.
This was accompanied by a targeted OOH campaign encouraging shorts creation.
And multi platform social videos.
Encouraging more Shorts creation than any other activation.
