OVO Energy

The British weather is a powerful beast, as we all know. But whilst a lot of us complain about it, it is quietly powering homes around the country. OVO Energy wanted to bring this to the fore, with idents to sponsor Channel 4 Weather. Working with Elliott Starr of 20Something, we came up with the line "Great British Weather, Powering Great British Homes". The client liked it so much, they wanted us to turn it into TV. And out of home. And radio.